Google Ads, run
like a lab.
Most small-business Google Ads accounts quietly burn budget on the wrong clicks. I rebuild them around one question: which euro brought a real customer? Search, Performance Max and remarketing — measured, tested and tuned until the numbers move.
Ad spend you can actually account for.
If you can't say which campaign produced your last ten enquiries, your account isn't being managed — it's being maintained. I start by fixing conversion tracking so every lead, call and form is attributed to the click that caused it. Only then do we optimise, because optimising on bad data just loses money faster.
From there it's disciplined, unglamorous work: tightening search terms, killing wasted spend, restructuring campaigns around intent, and feeding Google's automation the conversion signals it actually needs. No vanity dashboards — just a clear line from budget to booked revenue.
You work directly with me. No account-manager relay, no junior learning on your budget. When something changes, you hear the reasoning in plain language.
The deliverables.
Everything below is part of the engagement — no upsells hiding behind the proposal.
Account & tracking audit
A full review of structure, conversion tracking, wasted spend and quick wins — yours to keep whether or not we work together.
Campaign rebuild
Search, Performance Max and remarketing rebuilt around buyer intent, with negative keywords and clean ad groups that stop budget leaking.
Conversion tracking
Proper GA4 + Google Ads conversion tracking so every lead is attributed to the click and keyword that earned it.
Reporting that's readable
A monthly view that answers one question — what did this spend return — without the 40-tab spreadsheet.
Built to scale.
Where this work is designed to take you. Drag the numbers to your reality — this is the shape of the climb.
– – – Doing nothing
Illustrative trajectory based on typical engagements — not a guaranteed result. Real campaign figures replace this as your conversion data comes in.
How it works.
Four steps, run like experiments — measure, learn, double down.
Find the leaks
I audit your account, tracking and search terms to see exactly where budget is going and which clicks actually convert.
Rebuild around intent
Campaigns are restructured by buyer intent, with conversion tracking fixed and negative keywords applied so spend follows demand.
Test and trim
Ads, audiences and bids are tested in small, measurable steps. What works scales; what doesn't gets cut quickly.
Scale the winners
Once cost-per-lead is stable and predictable, we push budget into the campaigns proven to return it.
Honest pricing.
Lean, freelance pricing with no lock-in. The free audit confirms the exact number before you commit.
Indicative starting management fee for a single-market account, billed month-to-month with no lock-in. Final scope and price are confirmed in your free audit — your ad budget is separate and always paid directly to Google.
Questions, answered.
The things businesses ask before they hire — organised by search intent.
Management is project- or retainer-based with no agency overhead, so it's typically far lower than an agency quote. A single-market account usually starts around €350/month for management, separate from your ad budget. The free audit gives you a fixed proposal before you commit to anything.
The management fee pays for the work — building, running and optimising your campaigns. The ad budget is the money Google spends to show your ads, and you pay that directly to Google. I never mark up or touch your ad spend.
Google Ads buys visibility instantly — your ads can appear at the top of search the day they go live. Lead quality and cost-per-lead usually stabilise within the first four to eight weeks as tracking data accumulates and the account is tuned.
Most small businesses start with Google Ads for immediate, measurable leads while SEO is built in parallel to lower long-term cost. Ads prove which keywords convert; SEO then earns that traffic for free over time.
No. Management is month-to-month. The work should keep earning its fee — if it doesn't, you shouldn't be locked in.
Works well with.
The disciplines that make this one go further.
Let's see where your
growth is leaking.
Send a few details and I'll come back with an honest audit — what's working, what's wasting budget, and the highest-impact fixes.