54.6872° N / 25.2797° E — Vilnius, LT Freelance digital marketing — EST. MMXXIV
The growth laboratory

Marketing,
run like a lab.

I'm Mantas. I treat your budget like an experiment — measure, test, and double down on what works. Google Ads, SEO and websites, for small and medium businesses across Europe.

5× Google Skillshop certified Month-to-month — no lock-in Free audit before you commit
What you actually get

One specialist, doing the work.

TenLab is a freelance Google Ads and SEO specialist in Vilnius — so no account manager relays your questions and no junior learns on your ad budget. Six things every engagement includes.

01 — One person

You work with me, not a manager

Strategy, campaign builds, tracking and reporting are done by the same person you first spoke to. Nothing gets lost being handed down a chain.

Direct contactNo handovers
02 — Response

A real reply within one business day

Email or WhatsApp, straight to me. No support queue, no waiting for your agency's weekly status call to ask a two-minute question.

EmailWhatsApp
03 — Measurement

Conversion tracking before a single euro is spent

GA4, Google Tag Manager and Google Ads conversions are wired up and verified first — so every lead is traceable to the campaign that produced it.

GA4Tag ManagerConsent Mode
04 — Budget

Your ad budget stays your ad budget

You pay Google and Meta directly and I never mark up media spend. The management fee covers the work, and nothing else is buried in it.

No spend markupTransparent fee
05 — Reporting

A live dashboard you can actually read

Cost per lead, conversions and search visibility in one Looker Studio view, plus a plain-language monthly summary. No 40-page PDF nobody opens.

Looker StudioSearch Console
06 — Compliance

GDPR / BDAR-ready tracking by default

Cookie consent and Consent Mode ship with every build, so measurement keeps working without leaving you exposed to a fine you didn't know about.

Cookie consentEU data handling

Hover or tap the strip to pause it

The tools I work in every day
Google AdsGoogle Ads Meta AdsMeta Ads Google Analytics 4Google Analytics 4 Google Tag ManagerTag Manager Looker StudioLooker Studio SE RankingSE Ranking WordPressWordPress ElementorElementor
02 / About — The specialist
Mantas, founder of TenLab SUBJECT — MANTAS REF · FOUNDER
From student to specialist

What started as late-night analytics dashboards became a craft: helping real businesses grow, with budgets I treat like my own.

No agency overhead, no chain of account managers — you talk to me, the person doing the work, start to finish. I work best with businesses that want a direct, honest partner and measurable results, explained in plain language.

Signed — Mantas · Founder & Specialist, TenLab
03 / Why TenLab — The method

A freelancer who
works like a partner.

Agency-level skill, without the agency price tag or the waiting room.

/01 — DATA

Data-driven

Every decision starts with the numbers and ends with a result you can measure. No guesswork, no vanity metrics.

/02 — COST

Affordable

Lean, freelance pricing — no retainer lock-in, no overhead baked into your invoice. You pay for work, not offices.

/03 — SPEED

Fast

Direct access means quick replies and quick turnarounds — your project never sits at the back of an agency queue.

/04 — TRUST

Personal

You deal with me from start to finish — one point of contact who actually knows your business and your goals.

This is what those decisions look like from the inside — thirty days, two ad variants and four moments where something changes.

Campaign experiment

Two ad variants, 30 days, €60 a day

Cost per enquiry
—
Budget share on B
50%
Enquiries per day
—
Day 1 / 30
    An illustration, not client data. It shows how the decisions get made.
    04 / Diagnostic — Quick check

    Is your marketing
    leaking budget?

    Eight questions about what you already have in place. No email required — the answers are not sent anywhere.

    Quick marketing check

    Eight questions, about a minute. You will see what is worth fixing first.

    1 / 8

    Your answers are not sent anywhere. This is an indicative score, not a full audit.
    05 / Results — In their words

    Proof, not promises.

    A named client with a live site you can open, and what clients and mentors said after working with me.

    Project P01 · live

    Smart Statyba — wooden terraces

    I built the website, then ran the Google Ads that brought the customers to it. The ads are the part that worked.

    smartstatyba.lt ↗
    Before: bare sand and gravel along the concrete foundation of a timber-clad house, where the terrace is about to be built. Marked PRIEŠ.
    After: the finished wooden terrace with wide steps running along the same timber-clad house. Marked PO.
    ScopeWebsite + Google Ads
    What worked bestGoogle Ads Search
    MarketLithuania
    How a result actually gets builtOrder of work — not a performance claim

    There is no forecast curve here on purpose. Every agency chart of "typical growth" is drawn before the account is even seen. What goes here is your own GA4, Search Console and Google Ads data, once it exists.

    REF-01

    "Mantas built a WordPress website for a terrace business from scratch — focusing on real-world SEO application. He mapped and implemented every search-intent type across the site structure and content. The result: a fully optimised, intent-driven website ready to attract and convert organic traffic."

    TA Tomislav
    CMS Professor · Algebra Bernays University
    REF-02

    "Mantas delivered a professional, transparent and genuinely innovative market analysis for our company. He didn't just identify the trends — he turned them into concrete, implementable recommendations that strengthened our offering and helped us reach more clients. Strategic thinking with real practical follow-through."

    RŠ Remigijus Širvelis
    CEO · MB Gyvi Prisiminimai
    ● AUTO
    06 / Coverage — The field

    Where I work.

    Based in Vilnius, working remotely with small and medium businesses across the Baltics and Europe.

    FIG.05 — COVERAGE / EQUIRECTANGULAR
    07 / Certified — Credentials

    Five Google
    certifications.

    Five official Google certifications — every one current, verified and renewable through Google Skillshop. The badges below are the real issued artwork, not a claim.

    Google Ads Search Certification badge, issued to Mantas Kručelė by Google Skillshop in April 2026

    Google Ads Search

    ISSUED 2026 · 04 · VALID TO 2027 · 04Google Skillshop
    Google Ads Display Certification badge, issued to Mantas Kručelė by Google Skillshop in April 2026

    Google Ads Display

    ISSUED 2026 · 04 · VALID TO 2027 · 04Google Skillshop
    Google Ads Creative Certification badge, issued to Mantas Kručelė by Google Skillshop in June 2026

    Google Ads Creative

    ISSUED 2026 · 06 · VALID TO 2027 · 06Google Skillshop
    Google Ads Measurement Certification badge, issued to Mantas Kručelė by Google Skillshop in May 2026

    Google Ads Measurement

    ISSUED 2026 · 05 · VALID TO 2027 · 05Google Skillshop
    Google Analytics Certification badge, issued to Mantas Kručelė by Google Skillshop in May 2026

    Google Analytics

    ISSUED 2026 · 05 · VALID TO 2027 · 05Google Skillshop

    Skillshop certificates expire after 12 months and have to be re-taken, so these show current knowledge rather than knowledge someone once had. See all five, with IDs →

    08 / FAQ — Questions

    Answers, by intent.

    The questions businesses ask before they hire — organised by search intent.

    I plan, run and measure the channels that bring a business new customers — mainly Google Ads, SEO, websites and paid social. As a freelancer you work directly with the person doing the work, with no agency layers, so decisions are faster, communication is clearer, and every euro is accountable to a real result.

    Google Ads buys visibility instantly — you appear at the top of search the day you launch and pay per click. SEO earns visibility over time by improving your site so it ranks organically for free clicks. Most small businesses start with Google Ads for immediate leads while SEO is built in parallel to lower long-term cost.

    Search intent is the reason behind a query — whether someone wants information, is comparing options, is ready to buy, or is looking for a specific brand. Mapping every page to the right intent means visitors land on content that matches exactly what they're after, which improves rankings, time on site and conversions.

    Technical and on-page fixes can lift rankings within weeks, but meaningful organic growth usually takes three to six months as content and authority compound. It's a long-term asset: unlike paid ads, the traffic doesn't stop the moment you stop paying.

    Pricing is project- or retainer-based with no agency overhead, so it's typically far lower than an agency quote. The exact cost depends on the number of campaigns and your ad budget — the free audit gives you a clear, fixed proposal before you commit to anything.

    Yes. I design and build fast, mobile-first WordPress sites optimised for both search engines and conversions, and I can keep managing them afterwards — updates, speed, content and tracking — so the site keeps performing long after launch.

    Fill in the intake form at the bottom of this page or message me on WhatsApp. I'll review your current Ads account, website and search visibility, then send back an honest summary of what's working, what's leaking budget, and the highest-impact fixes — no obligation.

    I'm based in Vilnius, Lithuania, and work remotely with small and medium businesses across the Baltics and Europe. Strong time-zone overlap and clear, direct communication mean distance is never an issue.

    Email hello@tenlab.tech, the intake form on this page, or WhatsApp. I usually reply within one business day — often much faster.

    10 / Contact — Intake
    Let's talk

    Submit a free
    growth audit.

    Tell me about your business and I'll come back with a clear, honest look at where your growth is leaking — and how to fix it.

    // Intake form — TenLab-REQ

    No spam. I usually reply within one business day.

    Thanks — your request is logged. I'll be in touch shortly.
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