Notes from
the lab.
Practical, jargon-free guides on Google Ads, SEO, websites and social — written for the business owner, not the algorithm.
Latest articles.
Every post is one clear answer to a real question businesses ask before they hire.
SEO vs Google Ads: which should your small business start with?
They solve different problems on different timelines. A simple way to decide where your first euro should go.
Read article →How long does SEO really take to show results?
The honest answer, with a realistic month-by-month timeline — from quick wins to compounding growth.
Read article →What is search intent — and why every page needs one job
Informational, commercial, transactional, navigational. Map each page right and you rank better, convert more.
Read article →5 Google Ads mistakes quietly draining small-business budgets
Broad match left unchecked, no negative keywords, broken conversion tracking — and how to fix each one.
Read article →Why your WordPress site is slow — and what it's costing you
Speed is a ranking factor and a conversion factor. The most common causes, in plain language.
Read article →Organic vs paid social: where small businesses should spend first
Why the two work best together, and how to split a modest budget so attention turns into enquiries.
Read article →Reading is good.
Results are better.
Put any of this into practice on your account. Send a few details and I'll come back with an honest, specific audit.