Google & Meta Ads,
run like a lab.
Most small-business ad accounts quietly burn budget on the wrong clicks. I rebuild them around one question: which euro brought a real customer? Google Search, Performance Max, remarketing and Meta (Facebook & Instagram) ads — run as one engagement, measured, tested and tuned until the numbers move.
Google Ads
Meta Ads
Google Analytics 4
Tag Manager
Looker Studio
Elementor
SE Ranking
WordPress
// The problem
- Ad spend going to clicks that never turn into a customer
- No way to tell which euro brought which lead
- Google Ads and Meta tracked separately, so budget shifts on guesswork
// The fix
- Conversion tracking rebuilt first, before a single bid changes
- Every lead traced back to the exact click and keyword that earned it
- One shared tracking setup across Google Ads and Meta — budget follows what converts
Ad spend you can actually account for.
If you can't say which campaign produced your last ten enquiries, your account isn't being managed — it's being maintained. I start by fixing conversion tracking so every lead is attributed to the click that caused it. Only then do we optimise, because optimising on bad data just loses money faster.
From there it's disciplined work: tightening search terms, killing wasted spend, restructuring around intent, and feeding Google's automation the signals it actually needs. No vanity dashboards — just a clear line from budget to booked revenue.
You work directly with me. No account-manager relay, no junior learning on your budget.
The split happens before optimisation. Until conversion tracking is correct, both branches look identical in the dashboard — so the account gets tuned on the wrong half of the traffic.
The deliverables.
Everything below is part of the engagement — no upsells hiding behind the proposal.
Account & tracking audit
A full review of structure, conversion tracking, wasted spend and quick wins — yours to keep whether or not we work together.
Campaign rebuild
Search, Performance Max and remarketing rebuilt around buyer intent, with negative keywords and clean ad groups that stop budget leaking.
Conversion tracking
Proper GA4 + Google Ads conversion tracking so every lead is attributed to the click and keyword that earned it.
Reporting that's readable
A monthly view that answers one question — what did this spend return — without the 40-tab spreadsheet.
Meta Ads (Facebook & Instagram)
Paid social run alongside Google Ads, sharing the same tracking, so budget follows whichever platform is actually converting.
The order of work.
What happens in the first month, and which number becomes trustworthy when.
Why the order matters. Cost per lead only means anything once tracking is correct — scaling before that just buys more of whatever the account was already doing. Your own GA4 and Ads figures fill this in; I don't publish another client's numbers as if they were your forecast.
How it works.
Four steps, run like experiments — measure, learn, double down.
Find the leaks
I audit your account, tracking and search terms to see exactly where budget is going and which clicks actually convert.
Rebuild around intent
Campaigns are restructured by buyer intent, with conversion tracking fixed and negative keywords applied so spend follows demand.
Test and trim
Ads, audiences and bids are tested in small, measurable steps. What works scales; what doesn't gets cut quickly.
Scale the winners
Once cost-per-lead is stable and predictable, we push budget into the campaigns proven to return it.
Honest pricing.
Lean, freelance pricing with no lock-in. The free audit confirms the exact number before you commit.
Indicative starting management fee for a single-market account, billed month-to-month with no lock-in. Final scope and price are confirmed in your free audit — your ad budget is separate and always paid directly to Google.
Questions, answered.
The things businesses ask before they hire — organised by search intent.
Management is project- or retainer-based with no agency overhead, so it's typically far lower than an agency quote. A single-market account usually starts around €350/month for management, separate from your ad budget. The free audit gives you a fixed proposal before you commit to anything.
The management fee pays for the work — building, running and optimising your campaigns. The ad budget is the money Google spends to show your ads, and you pay that directly to Google. I never mark up or touch your ad spend.
Google Ads buys visibility instantly — your ads can appear at the top of search the day they go live. Lead quality and cost-per-lead usually stabilise within the first four to eight weeks as tracking data accumulates and the account is tuned.
Most small businesses start with Google Ads for immediate, measurable leads while SEO is built in parallel to lower long-term cost. Ads prove which keywords convert; SEO then earns that traffic for free over time.
No. Management is month-to-month. The work should keep earning its fee — if it doesn't, you shouldn't be locked in.
Yes. Google Ads and Meta Ads are managed as one paid-advertising engagement, sharing the same conversion tracking and reporting, so budget can move to whichever platform is actually returning leads instead of being split by habit.
Works well with.
The disciplines that make this one go further.
Let's see where your
growth is leaking.
Send a few details and I'll come back with an honest audit — what's working, what's wasting budget, and the highest-impact fixes.