Social that builds
an audience.
Posting for the sake of posting builds nothing. I treat social as a channel with a job — grow an audience that remembers you and turn attention into qualified leads. Meta and beyond: a content plan, paid social and creative that work together, measured against real outcomes.
Attention, then enquiries.
Social media works when content and paid promotion pull together. Organic content earns trust and keeps you top-of-mind; paid social puts the right message in front of the right people at the right moment. Run separately they leak budget — run together they compound.
I start with a content plan rooted in what your customers actually care about, not trends for their own sake. Then paid campaigns amplify what's working and retarget the people already paying attention, so spend follows interest instead of guesswork.
Everything ties back to a result you can measure — reach that grows, engagement that means something, and leads you can trace. No follower-count theatre.
The deliverables.
Everything below is part of the engagement — no upsells hiding behind the proposal.
Content plan
A practical calendar of content built around your customers and your goals — not random posting to fill a feed.
Paid social
Meta (and other platforms where they fit) campaigns that put budget behind the content and audiences that actually convert.
Creative
Scroll-stopping creative — copy and visuals — designed for the platform and the buyer, not repurposed flyers.
Community & retargeting
Engaging the audience you build and retargeting warm visitors so attention turns into enquiries.
Built to scale.
Where this work is designed to take you. Drag the numbers to your reality — this is the shape of the climb.
– – – Doing nothing
Illustrative trajectory based on typical engagements — content and paid social compounding together. Not a guaranteed result; your real platform analytics replace this as the campaign runs.
How it works.
Four steps, run like experiments — measure, learn, double down.
Set the strategy
We define the audience, the platforms worth your time, and the content angles that will actually resonate with buyers.
Create & publish
A consistent stream of platform-native content — copy and creative — published on a plan, not on impulse.
Amplify with paid
Budget goes behind the content and audiences that perform, with retargeting to re-engage people already interested.
Measure & refine
Reach, engagement and leads are tracked, and the plan is refined around what's proven to drive results.
Honest pricing.
Lean, freelance pricing with no lock-in. The free audit confirms the exact number before you commit.
Indicative starting management fee for one primary platform, billed month-to-month. Ad spend is separate and paid directly to the platform. Final scope and price are confirmed in your free audit.
Questions, answered.
The things businesses ask before they hire — organised by search intent.
Management for one primary platform typically starts around €300/month with no lock-in, separate from ad spend which is paid directly to the platform. The free audit confirms scope and price for your goals first.
The ones where your customers actually are — usually Meta (Facebook & Instagram) for most small businesses, sometimes LinkedIn or others. I'd rather you be excellent on one or two platforms than mediocre on five.
Organic content builds trust and keeps you top-of-mind for free, but reach is limited. Paid social puts budget behind your message to reach and retarget specific audiences. Together they compound; alone, each underperforms.
Yes. The service includes a content plan plus the creative — copy and visuals — designed for each platform and your audience, so you're not left to produce posts yourself.
That's the point. Everything is structured around measurable outcomes — qualified leads and traceable enquiries — with retargeting to turn warm attention into action. Follower count is a vanity metric, not a goal.
Works well with.
The disciplines that make this one go further.
Let's see where your
growth is leaking.
Send a few details and I'll come back with an honest audit — what's working, what's wasting budget, and the highest-impact fixes.