The questions worth
asking before you sign.

Starting prices are public, not „contact us for a quote“: Google Ads management from 350 €/month, SEO from 300 €/month, social media management from 300 €/month, WordPress web design from 900 € one-off.

Those are prices for one market or one platform. The final scope is confirmed as a fixed quote after a free audit — not before it, because until then I would not know what actually needs doing. Ad spend is not included in these figures.

You do, and you pay the platform directly. Google Ads and Meta accounts are billed to your company card, so you see the invoice yourself, with no middleman markup. My monthly fee covers management only.

Why it matters: when the budget passes through an intermediary, you cannot see the real cost per click and cannot verify how much actually reached Google. If someone asks you to transfer ad spend to them — it is worth asking why.

No. Monthly management is paid month to month, with no 6 or 12-month lock-in. A contract is still signed — it records scope, price and GDPR data processing — but it does not tie you to a term.

One honest note: SEO results compound slowly. Stopping after a single month does not give the investment time to show — that is not a commitment, it is physics.

Work, not a report about work.

Google Ads: search term and negative keyword cleanup, ad testing, bidding and budget adjustments, conversion tracking maintenance.

SEO: fixing technical errors, content and internal linking work, rank monitoring.

In both cases — a monthly report in plain language and direct contact with me. Not with an account manager who forwards the question on to someone else.

The answer differs by channel, and anyone who gives one number for all of them is simply selling.

Google Ads: first visits the same day, but meaningful judgement takes roughly 4–6 weeks — that is how long it takes to accumulate enough conversions to make decisions on.

SEO: technical fixes can show within weeks, but real organic traffic growth usually takes 4–6 months or more. Anyone promising faster is usually buying links.

Website: the effect is visible immediately, because we measure the conversion rate before and after launch.

The key point: none of this can be proven without conversion tracking. That is why GA4 and Google Tag Manager are set up first, before the first euro is spent.

No, and nobody can — Google states plainly in its own guidelines that rankings cannot be guaranteed.

What I can guarantee: you will see exactly what was done, and rankings and traffic are measured in the same tools you have access to — Search Console, GA4, SE Ranking.

A practical tip: if someone guarantees the first position, ask which keyword. Almost always it turns out to be your own company name, where you already rank first anyway.

In practice it is almost always one of five reasons:

1. The page simply is not indexed. Checked in Search Console → URL inspection, in about half a minute.

2. The page has no content matching the query. Google will not rank a page for a word that is not on it — this is the most common reason.

3. The site is too slow or broken on mobile.

4. You are searching while logged in and from your own city. That is a personalised result, not a real ranking — check it in an incognito window.

5. The domain is new and has no authority yet.

The free audit goes through all five and tells you which one is your case.

By conversions — not by clicks or „reach“.

On every project I set up GA4, Google Ads and Meta conversion tracking through Google Tag Manager, so every submitted form or phone call is traced back to the channel and the page that produced it.

GA4 and Google Ads access is yours, so you can check the numbers at any time without waiting for my report. If results are not growing, you will see it at the same moment I do — that is a deliberate choice, not an oversight.

At an agency you usually talk to an account manager while the account is actually handled by the most junior person on the team — and part of your fee pays for the office and the sales department. There is no such layer here: the same person negotiates, does the work and writes the report.

The downside is real too, so it is worth saying out loud: I do not have a twenty-person team. I therefore do not take on projects I could not do well — multi-market campaigns in several languages at once, for example. If that is your need, better to establish it now than three months in.

That is a fair question, and one worth asking anyone, agencies included. Three things cover the risk:

1. Every account — Google Ads, GA4, Search Console, WordPress — is registered in your name, not mine.

2. I only hold user-level access, which you can revoke in a minute, without me.

3. Every month you see exactly what was done, so handing the work to another specialist is not an archaeological dig.

No „agency knowledge lock-in“, where leaving means inheriting an account nobody understands.

In the order I follow myself:

1. A website that converts. Sending paid traffic to a page that never asks for contact is the most expensive mistake on this list.

2. Tracking. GA4, Google Tag Manager and cookie consent. Without them, every euro after that is guesswork.

3. Google Ads — if people already search for your service. It is the fastest route, because Ads buys existing demand rather than creating it.

4. SEO — so the traffic does not stop the day you stop paying.

If the budget only allows one step — start with the first. Without it, all the others just cost more and deliver the same nothing.

I am based in Vilnius, but I work with businesses across Lithuania — Kaunas, Klaipėda, Šiauliai, Panevėžys — and beyond it. Almost all of the work happens inside ad accounts and on the website, so location changes neither the price nor the quality.

The exception is local SEO: there the city genuinely matters. The Google Business Profile, reviews and local queries are handled around your service area, not mine. Service coverage →

Eight current Google Skillshop certifications: Search, Display, Video, Shopping, Apps, AI-Powered Performance, Ads Measurement and Google Analytics (GA4). All taken in summer 2026.

Alongside them — studies at Socialinių mokslų kolegija since 2023, finishing in June 2027, and an Erasmus+ exchange at Algebra University in Zagreb.

The full timeline with dates is on the certifications page, and the same entries are on my LinkedIn profile.

Yours. Accounts are created under your company name and you add me as a user — not the other way round. The same applies to the domain, the hosting and the WordPress administrator account.

Why this matters more than it looks: if the account is created under an agency's name, leaving means losing the entire conversion history the Google algorithm learns from. New campaigns start from zero — and so does the learning period, along with its cost.

At the end of the paid month I remove my own access, and you keep everything: accounts, campaigns, the website, GA4 history and documentation.

There is no exit fee and nothing to buy back. If you want, I hand the work over to another specialist — that usually takes a single conversation, because everything is already in your accounts anyway.

You need both, and they do different jobs. GA4 is the report — where visitors come from and how they behave. Google Tag Manager is the control panel — the place through which every tag is added to the site: GA4, Google Ads, Meta Pixel.

In practice that means two things: new tracking does not require a developer every time, and cookie consent can govern all tags from one place, as GDPR requires.

The most common error I find when taking over a site: GA4 installed twice — once through GTM and once through a WordPress plugin. Every number is doubled, and every decision made on those numbers is wrong.